July 29, 2026
Photo by Fons Heijnsbroek on Unsplash

Gossip Goblin’s Gods Don’t Give Gifts is headed to U.S. theaters on Oct. 30, Ash Koosha’s Dreams of Violets was the first fully AI-generated film to screen at Tribeca earlier this year, and Koosha has now released Odysseus: The Fall to coincide with Christopher Nolan’s The Odyssey, as Darren Aronofsky’s AI studio push and the backlash around Neill Blomkamp’s Nightborne show how heated the debate has become.

This week’s Entertainment AI Tech News roundup covers the industry’s push to draw clearer lines around AI use, from BAFTA’s new disclosure rule for awards submissions and Anthropic’s $1.5bn settlement with authors over pirated training data, to Netflix’s admission that generative AI appeared in roughly 300 titles and its $587m acquisition of Ben Affleck’s postproduction startup, while also tracking AI-native content moving toward mainstream distribution with Gossip Goblin’s theatrical release, Darren Aronofsky’s fresh funding push for Primordial Soup and the mixed reactions to high-profile AI experiments from Neill Blomkamp and others.

BAFTA adds AI disclosure rule to awards submissions

BAFTA has updated its awards rules to allow judges to request more information about how generative AI or other digital tools were used in a film, television show or game, raising scrutiny around the role of human creative input. The change, announced this week as part of a broader submission-rule update, is framed as a response to the rapid spread of AI across production and post-production workflows. BAFTA said the rule is designed to reaffirm that its awards recognize “outstanding human creative achievement” regardless of the tools used.

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The new clause does not ban AI-assisted work, but it gives the British Academy the right to ask how much of a project was created by people rather than software. That distinction matters at a time when awards-season debates over AI have intensified, especially after recent controversy around projects such as The Brutalist, which used AI voice editing in Hungarian dialogue. BAFTA’s move also aligns it with a broader industry effort to draw a line between technical assistance and authorship, even as the technology becomes more embedded in mainstream filmmaking.

Bafta

Aronofsky seeks fresh funding for Primordial Soup

Darren Aronofsky’s AI-focused studio Primordial Soup is seeking to raise $15 million in new equity, according to a Securities and Exchange Commission filing, as the filmmaker moves to expand a venture that has already begun testing generative AI across short-form projects and experimental production workflows. The filing lists Aronofsky and his producing partner Dylan Golden as chief executives and says the company has already sold a little more than $11 million in equity this month.

The fundraising push comes after Primordial Soup launched last year with support from Google DeepMind and began developing projects designed to blend traditional filmmaking with AI tools, including the animated series On This Day… 1776.

The Hollywood Reporter

Blomkamp’s AI short meets backlash

Neill Blomkamp’s 13-minute short film Nightborne is drawing a largely negative reaction after the District 9 filmmaker released it as an AI-generated sci-fi experiment built with ByteDance’s Seed 2.0 video model. The project, loosely tied to Peter Watts’ Echopraxia, was made with concept art from human artists and the faces and voices of 32 real people who signed likeness agreements, but the final film was generated almost entirely by software.

The backlash lands at a moment when high-profile directors are testing generative AI as a production tool, even as audiences continue to turn out for conventionally made work. Blomkamp has framed Nightborne as a test run for a possible feature-length AI project and set up Barley Studios around that ambition, but the response suggests the format still faces skepticism over craft, authenticity, and whether AI-assisted filmmaking can deliver the texture and emotional weight viewers expect from cinema

Gizmodo

Gossip Goblin’s AI film set for theatrical release

Zack London’s fully AI-generated feature Gods Don’t Give Gifts is set to open in several hundred theaters on October 30, marking another step in the slow migration of AI-made projects from YouTube fandom into conventional distribution. London, who creates under the moniker Gossip Goblin, built a large online audience first: the channel has 1.4 million subscribers and more than 1 billion views across its shorts.

The sci-fi anthology follows people using strange technologies to push against death, memory, and bodily limits, with producer Edward Saatchi saying the stories sit in a “dystopian” zone without ending in apocalypse. The release also places London alongside a small but growing group of creators trying to use online momentum to turn AI-native work into a theatrical business, even as the industry keeps debating whether these projects represent a new production model or a novelty with marketing power.

Deadline

Midjourney demands Hollywood studios disclose AI use in copyright fight

Midjourney is asking a federal judge to force Disney, Universal, and Warner Bros. Discovery to reveal how they use artificial intelligence internally, escalating a copyright fight that began when the studios sued the image generator in 2025. The company, which has denied infringement, argues that the studios’ own AI practices are relevant to its fair-use and “unclean hands” defenses because the plaintiffs may be doing internally what they accuse Midjourney of doing publicly.

The request seeks records on AI business plans, training data, model weights, and board-level presentations, but a magistrate judge already limited discovery in June to consumer-facing AI tools rather than internal systems. Midjourney has now asked Judge John Kronstadt to reverse that ruling, while the studios are resisting broader disclosure and maintaining that the lawsuit is about unauthorized use of their copyrighted characters, not their private workflows.

Variety

Anthropic settles landmark author piracy case for $1.5 billion

Anthropic has won final approval for a $1.5 billion settlement with authors and publishers who said the company trained its AI models on pirated books, in the largest copyright recovery in U.S. history. U.S. District Judge Araceli Martinez-Olguin approved the deal in Oakland, where the class-action suit accused the Amazon-backed AI company of downloading hundreds of thousands of copyrighted works without permission and using them to train Claude.

The settlement pays out roughly $3,000 per eligible work to more than 500,000 authors and publishers, while 350 authors opted out and may pursue separate claims. The ruling matters well beyond Anthropic because it draws a sharp line between AI training and the way training data is obtained: Judge William Alsup had already signaled that using books to train an AI system could qualify as fair use, but acquiring them through piracy could still trigger liability.

Reuters

Netflix pays $587 million for Ben Affleck’s AI startup

Netflix paid $587 million to acquire Ben Affleck’s AI film-tech startup InterPositive, according to a securities filing that puts a hard number on one of Hollywood’s most expensive bets on generative tools. The deal, first announced in March, gives the streamer exclusive access to InterPositive’s filmmaker-focused software, which is designed to speed postproduction and complex shot work while keeping creative decisions in human hands. The acquisition lands as Netflix expands AI across roughly 300 productions and continues to argue that the technology is meant to support, not replace, filmmakers. That pitch now sits alongside a much bigger strategic question: whether Netflix is buying a practical production tool, a competitive edge in a tightening content market, or both, as unions and creative workers press for stronger protections around the use of AI on sets and in post.

Variety

Netflix says generative AI was used in about 300 titles this year

Netflix said roughly 300 of its programs used generative AI across the production pipeline this year, with the heaviest use in post-production and examples ranging from crowd extensions to battle sequences and establishing shots. The disclosure came in its second-quarter earnings report, alongside revenue of $12.56 billion and net income of $3.4 billion, as the company continued to position AI as a way to move faster and spend less without replacing human creators.

The streamer singled out projects including Glory, Brasil 70: A Saga do Tri and The American Experiment, saying AI helped deliver shots that might otherwise have been cut for cost or time. That framing puts Netflix squarely in the center of the industry’s current fight over where assistance ends, and authorship begins, especially as it expands AI into recommendations, advertising and production tools while unions and creators push for guardrails.

The Verge

PixVerse raises $439 million as valuation tops $2 billion

Singapore-based video-generation startup PixVerse has raised $439 million in a Series C extension, lifting its valuation above $2 billion as investors continue to pour money into AI video. The company said the fresh capital will help it expand its world-model products and widen its reach across global markets.

Founded in 2023 by Wang Changhu and Jaden Xie, PixVerse has built a family of video tools for consumers, API customers and professional workflows, and says its products can generate clips in up to 4K with audio. The startup says it now has more than 150 million registered users.

Techcrunch

AI actor Tilly Norwood lands first film role

Controversial AI actor Tilly Norwood will star in her first feature, Misaligned, a comedy-drama from London-based Particle 6 that centers on an artificial intelligence being with no body or lived experience of her own. The project, announced this week, puts the digital character back into the spotlight after she triggered backlash in Hollywood last year over fears that AI performers could be trained on human likenesses and eventually displace real actors.

Particle 6 says the film is being built as a hybrid production, with film and TV professionals working alongside AI specialists, and that it aims to show what AI can do while helping crews adapt to the technology. The company is pitching Misaligned as a self-aware story about identity, performance and the uneasy line between human and synthetic creativity, but the premise is likely to sharpen an already raw industry argument over consent, compensation and who gets to call themselves a performer.

Variety

Ginger Liu is the founder of Hollywood PR consultancy Ginger Media & Entertainment, a journalist and researcher on technology and entertainment, an MFA photographer and filmmaker, and host of the podcast Digital Afterlife: Hollywood & AI Tech

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